Dr. Michal Bitterman is a sustainability expert integrating strategy, policy, research and innovation, specializing in food systems resilience and food waste. Dr. Bitterman is the Former Chairperson of the Board of Directors and a co-founder of the Israeli Green Building Council. She is the CEO & co-founder of The Natural Step Israel, a non-profit that promotes strategic sustainability in Israel, using the lens of innovation and quality to promote their mission of pushing for the needed transition towards a sustainable society in Israel by introducing new perspectives and tools that progress the discourse and implementation of sustainability. Dr. Bitterman researches the issue of Sustainability in Conflict Management at Ben-Gurion University, and teaches about sustainability at the Bezalel Academy. More broadly, she participates in national and international forums on sustainability and research groups. Notably, Dr. Bitterman initiated Food Waste Reduction Day (FWD), a day dedicated to raising awareness of global food waste concerns. It was first noted on March 12, 2019, and gained huge success and wide media recognition.