At face value, this pattern could be interpreted as a civilian-focused editorial orientation, consistent with the CBC’s stated emphasis on human suffering in conflict reporting. However, when considered alongside the militancy ratio derived from the main text analysis (presented in the previous section), this interpretation becomes more complex. While civilian actors receive the highest levels of sympathetic framing overall, the presence of a non-trivial level of sympathetic coverage for militant actors in the article bodies indicates that civilian emphasis alone does not fully account for the observed framing patterns.
Taken together, the headline results and the Militancy Ratio suggest that while sympathy is often framed through civilian narratives, particularly for Palestinian civilians, this emphasis is not applied uniformly across actors or consistently insulated from broader narrative alignments. This complicates a purely humanitarian reading of headline framing and raises questions about how consistently civilian-focused principles were operationalized across reporting layers and contexts.
Comparing Main Texts and Headlines:
Headlines play a distinct and influential role in shaping how news is received. They are often the first, and sometimes only, part of an article that readers encounter, establishing the initial emotional and moral frame through which the main text is interpreted. Unlike article bodies, headlines are crafted during a separate editorial stage and are designed to condense, prioritize, and emphasize particular aspects of a story. For this reason,
divergences between headline framing and article content are especially informative: they can reveal selective amplification, omission, or simplification of sympathy that does not merely reflect reporting on the ground, but editorial judgment. Examining how sympathetic framing operates across headlines and main texts therefore provides a direct window into how narrative bias may be introduced, reinforced, or normalized at the point of greatest audience exposure.


Innohives’ data indicate a clear divergence between headline framing and article body framing during the initial reporting timeframe. This difference is illustrated in Figures 6 and 7 and is most apparent in the neutral category (grey segments): while approximately 30% of article bodies were not flagged as sympathetic, nearly 62% of headlines contained no sympathetic framing. In other words, headlines were substantially less likely than main texts to express sympathy at all, which is arguably a good thing.
However, when sympathy did appear in headlines, it was markedly more skewed, as indicated by the Gaza:Israel Sympathy Ratio for headlines being 3.09 (compared to 1.59 in article bodies). This represents a substantial disparity between the headlines and main texts. In effect, sympathetic framing in headlines was rarer overall, but significantly less balanced than the sympathetic framing found in the main text.
A further notable distinction concerns overlapping sympathetic framing. For the main texts, a substantial share of articles (27.1%) were flagged as expressing sympathy toward both Israel and Gaza (Figure 6), suggesting a degree of narrative complexity in which suffering on both sides was acknowledged simultaneously. For the headlines, this overlap is almost entirely absent, falling to just 1.2% (Figure 7). This sharp reduction indicates that nuance present in article bodies was largely not carried through to headline framing.
This misalignment - the binary of headline sympathy demonstrated for only one actor at a time - likely reflects an editorial choice. While article texts may have depth and subtlety, the headline provides a reader with key facts and framing, with little room for nuance. Rather than reflect the sympathy or nuance in the articles’ main texts, Innohives’ data indicates to us that the CBC’s headlines in coverage of the Israel-Hamas war were more emotionally binary, with sympathetic coverage almost always flagged for Gaza.
The CBC’s responsibility is to report factually and with impartiality on behalf of all Canadians. Innohives’ results indicate that the CBC prioritized sympathy in the headlines, not in the service of nuance, but of a binary, wherein sympathy is either-or. Because headlines are often the only part of a news story with which readers engage, the editorial practice of emotional, binary framing by the CBC not only sets the narrative before the reporting begins, it actively shapes how Canadians come to understand and interpret the war itself.
Sympathy Alignment and Agreement in Main Texts and Headlines:
Innohives devised a metric to examine the relationship between sympathetic framing in headlines and sympathetic framing in article bodies for the two primary categories, Israel and Gaza. This metric captures how often sympathy expressed in headlines corresponded with sympathy expressed in the main text within a given week. It is calculated by dividing the number of sympathetic headlines by the number of sympathetic main texts. A ratio of 1 would indicate perfect alignment - that is, every instance of sympathetic framing in a headline would be mirrored in the article body.

As shown in Figure 8, the average headline-to-main-text ratio for Gaza was 0.52, indicating that sympathetic framing toward Gaza appeared roughly twice as often in article bodies as in headlines. For Israel, however, the ratio was substantially lower at 0.26. This means that sympathetic framing toward Israel in the main text was far less likely to be reflected in the headline: for approximately every 4 articles expressing sympathy toward Israel in the body, only 1 carried that sympathy into the headline.
Put differently, sympathetic framing toward Gaza was more consistently carried through from article bodies into headlines, whereas sympathetic framing toward Israel in the main text more often did not translate into headline framing. This discrepancy is notable given the editorial process, in which articles are written by journalists and subsequently titled during a separate editorial stage.
To refine this analysis further, Innohives introduced a second measure: the sympathy agreement rate. This metric assesses how often headlines and article bodies explicitly aligned in their sympathetic framing within a given week. Unlike the headline-to-main-text ratio, which captures proportional overlap, the agreement rate focuses only on instances of direct alignment-cases in which both the headline and the article body expressed sympathy toward the same actor.

As illustrated in Figure 9, both Israel and Gaza began the initial reporting timeframe with nearly identical agreement rates. However, by the second week, the agreement rate for Gaza increased sharply, while the rate for Israel remained comparatively low. On average across the initial reporting timeframe, headlines and article bodies aligned in their sympathetic framing toward Gaza in nearly half of all instances (0.49). For Israel, such alignment occurred in fewer than one in five cases.
Taken together, the results shown in Figures 8 and 9 point to a systematic asymmetry in how sympathetic framing is translated from article bodies into headlines. As part of the standard editorial process, articles are typically written by journalists and then titled during a subsequent editorial stage. Within this context, the markedly lower likelihood that sympathy toward Israel in the main text is reflected in the headline - compared with sympathy toward Gaza - suggests that this divergence is unlikely to be incidental. Rather, the pattern is consistent with an editorial tendency to omit or downplay sympathetic framing toward Israel at the headline level, even when such framing is present in the article itself. For a public broadcaster with an explicit mandate of neutrality and balance, the persistence of this pattern raises questions about how consistently nuance and total sympathetic framing are carried through the editorial process.
Headline and Main Text Sympathy Patterns Across Time:
Having established differences in how sympathetic framing is distributed between headlines and article bodies, the analysis now turns to how these patterns evolve over time. Figure 8 compares the Sympathy Ratios for Israel and Gaza in both headlines and main texts across the initial reporting timeframe, together with their average values.

Figure 10 shows that headline framing and article body framing follow distinct trajectories. In the earliest phase of coverage, both ratios begin close to balanced (1:1, indicated by the red dashed line), suggesting relatively symmetrical sympathetic treatment at the outset of reporting. While the Sympathy Ratio in the article bodies remains closer to this baseline, stabilizing around 1.59, the headline ratio diverges sharply as the period progresses. By the week of November 4, 2023, less than one month into the war, the Sympathy Ratio in CBC headlines exhibits a pronounced divergence, with sympathetic framing toward Gaza exceeding that toward Israel by an order of magnitude.
Taken together with the preceding analyses, this temporal pattern reinforces a consistent finding: although article bodies retain greater balance and nuance over time, headline framing diverged as soon as Israel invaded Gaza, shifted more sharply, and sustained a higher degree of asymmetry. Given the prominence of headlines in shaping reader interpretation, this divergence is materially crucial to how the conflict is presented to the public.
A Comparative Analysis of the CBC, BBC and Other World Media:
Before moving on to the total reporting timeframe, Innohives sought to compare the findings from the dataset and results of the CBC study with those of other media bias analyses, most notably The Asserson Report: The Israel-Hamas War and the BBC (2024). This comparison focuses on the initial reporting timeframe only (4 months of the war from October 7, 2023). Doing so situates the CBC’s coverage within a wider international context of major news outlets, allowing for direct comparison of emotional framing across various media.
For the BBC, the main text Sympathy Ratio was 1.45 and the headline Sympathy Ratio was 2.91 (with 556 headlines sympathetic to Gaza and 191 to Israel). By contrast, the CBC’s corresponding ratios were 1.59 and 3.09, respectively. We note that this indicates that while both public broadcasters demonstrated greater sympathetic framing toward Gaza, the CBC’s emotional skew was marginally higher in both article bodies and headlines.
Innohives also compared the militancy ratio of the CBC with that of the BBC, and calculated a militancy ratio of 0.449 for the CBC, wherein every 2 articles with sympathy for civilians saw almost 1 article with sympathy for militant entities. For the BBC, the militancy ratio was 0.395, lower than the CBC’s. We observe that this finding reinforces that the CBC’s framing, even when ostensibly civilian-focused, was accompanied by a comparatively stronger sym-pathetic treatment of militant actors than other similar broadcasters.
Innohives analysis also enables consideration of the overall trends in the Sympathy Ratios across the 6 different queries. For example, in the CBC’s headlines during the first 4 months of the war, there was no surge of sympathy for Israel or Israelis in the headlines as we saw with the main text in the first week of the war (October 7, 2023). This contrasts with the BBC’s English-language coverage, where such an early surge was present, though it mirrors the pattern observed in BBC Arabic. The absence of an early headline-level response to Israeli suffering in the CBC’s coverage points to an editorial decision regarding how emotional emphasis was allocated at the headline level.

To contextualize these results within a broader media landscape, Figure 11 presents Innohives’ findings of the Gaza:Israel Sympathy Ratios for over 1,400 English-language outlets worldwide, encompassing more than 600,000 articles containing the same seven keywords used in both this analysis and the Asserson Report. For inclusion in this Innohives analysis, each outlet was required to have published at least 100 articles related to the war. Muslim-affiliated outlets are shown in red, and Jewish-affiliated outlets in blue. Balanced coverage (1:1) appears near the intersection of the two, while higher Gaza sympathy appears to the left of center.
Figure 12 illustrates their replication of this analysis, but with a higher inclusion threshold of 300 articles per outlet, encompassing 788 outlets and roughly 500,000 articles. In both datasets, the CBC and BBC occupy similar sympathy ranges (2–3:1).


